Roles: Experience Design, Creative, QA/QC, Project Manager, Technical Support... still many 🎩🎩🎩
Tools: Illustrator, Figma, Powerpoint, Google Slides, Asana
Team: Hybrid Designer, Manager, Sr. Director, Retail Team, Envoy (interactive), Sparks (fabrication & installation)
Audience: In-Store Retail Customers, Retail Staff
Deploying interactive games for all seven T-Mobile flagship stores to educate customers and employees on 5G connectivity and benefits.
Challenge
To play or not to play: First collaboration project with the Retail and Technology Team to redesign hands-on technology demos for in-store retail customers.
Redesigned for ADA
Las Vegas
Latency visual demo
Miami
Discovery
Through all marketing claims, customers are seeking more concrete examples that show, rather than tell, meaningful differences in connectivity. As much preparation and designing, I learned that I still need to show up to design meetings with an open mind as the best ideas are discovered and validated together.
Impact
Our collaboration and efforts contributed to a 50% increase in sales after experiencing/playing a technology game while building knowledge and customer engagement with retail staff. 84.6% of retail staff shared the training from the demos helped them explain 5G to customers.
Times Square
Headset visually simulates latency - offsetting your real-time hand motion.
