Roles: Art/Visual Direction, Visual Communication, Presentation Design, Graphic Design
Tools: Keynote, Powerpoint, Figma, Adobe Firefly, Adobe Express, Photoshop, Illustrator, Copilot
Team: Hybrid Designer, Sr. Directors, Principal Engineers, VP, President of Technology, T-Mobile for Business
Leading executive narratives: Bridging the gap between leadership vision and audience impact for global launches, partnerships, and conferences.
Challenge
Fragmented storytelling across multiple leaders and partnerships gambled cohesion of high-visibility announcements, risking influential opportunity and company trust.
Insight
Early Lesson: Realized I needed to standardize early feedback to reduce pivot times and maintain the cohesive "translation layer" - balancing creative agility with a strategic mindset. A good reminder for myself to step back and always look at the bigger picture.
Impact
Successfully established team and leadership trust as the "go-to" for high-visibility announcements bridging vision and technical execution. Cultivated a collaborative environment that established trust and demand for future strategic design initiatives.
Early concept - event ecosystem (stage, event screens, marketing)