Roles: Research/Strategy, Art Direction, Brand Design, Presentation Design, Graphic Design, Apparel/Product
Tools: Adobe Firefly, Adobe Express, Photoshop, Figma, Keynote, Frame.io
Team: Hybrid Designer, Creative Director, Sr. Manager, Sr. Director, Project Managers (technology & event), Event Producer, Video Editors
Audience: Analysts, Partnerships, Technology, Marketing, Executives, C-Suite
High-velocity design pivot for a premier technology event, delivering an executive-level experience and creative production under a compressed timeline.
Challenge
Two re-orgs and late-stage shifts in stakeholder requests drove an immediate pivot of the event's design and programming. This high-pressure environment where months of established work had to be reimagined, adjusting with new leadership, requiring accelerated production to deliver all-new production assets, on-stage content, and fabricated materials.
Insight
Upskill and Stay Ready: Casually attending an Adobe Firefly webinar 8-months prior led to the AI skills and methods for the speedy development and world-class execution of this event's identity and organizational impact.
Reflection: Fast paced environments reward decisive strategy. After exploring multiple iterations, the project returned to my initial direction—affirming that advocating for strategic intuition saves critical time and resources.
Impact
Leveraged AI-driven workflows and Adobe Firefly to eliminate production bottlenecks and handoffs, rapidly delivering high-fidelity assets and production on an accelerated timeline. Proud of myself to have been a powerhouse for the team while trying new AI methods.
