Roles Experience Design, Visual Design, Interaction Design, Motion, Sound Design, Music Arranger, Interior Design, QA/QC, Project Management... Small team = many 🎩🎩🎩
Tools Figma, Photoshop, Illustrator, Ableton Live, Logic Pro, Frame.io, CMS, Excel, Asana
Team In-house Design & Creative, Envoy (interactive), Sparks (production & fabrication), Vossler (film production & music composition), AVISPL (audio & visual supplier), Andersen Construction (general contractor)
Audience High-stakes enterprise accounts, Executives, C-Suite
Showcasing the possibilities of our future through connectivity.
Early stage 360-projection dome
Learning speaker routing and constraints ➡️ new mixing solutions
Challenge
Standard meetings often fail to bridge between complex 5G infrastructure and real-world business value, leaving executive guests disconnected from the technology’s potential; lack of interaction and influence.
User journey and creative sensory elements
Discovery
Active Engagement: Internal testing showed that guests engaged more deeply when they could interact with the narrative. We pivoted from a strict scripted "guided tour" to an interactive discovery model, allowing executives to drive the conversation based on their specific business pain points; aka listen more.
Sensory Balance in Immersive Spaces: During the 360-degree dome experience, we identified that high-intensity audio-visuals caused cognitive overload. We led the effort to refine the experience, prioritizing narrative clarity over visuals to ensure the core 5G value proposition remained the focus.
Impact
Transformed a transitional physical space into a high-impact business influence tool, directly increasing stakeholder engagement, and securing long-term projects from executive leadership.
Sound design for Smart Manufacturing UI elements then mixed on-site for spatial element.
Arranging with the composer for the 360-dome's musical score.
Mixing session at Vossler Studios