Roles Experience Design, Visual Design, Interaction Design, Motion, Sound Design, Music Arranger, Interior Design, QA/QC, Project Management... Small team = many 🎩
Tools Figma, Photoshop, Illustrator, Ableton Live, Logic Pro, Powerpoint, Frame.io, Excel, Asana
Team In-house Design & Creative, Envoy (Experience Agency), Sparks (Production & Fabrication), AVISPL (Audio & Visual Supplier), Andersen Construction (General Contractor)
Audience High-stakes enterprise accounts, Executives, C-Suite
Showcasing the possibilities of our future through connectivity.
Early stage 360-dome
Re-routed speakers to improve simulation
Challenge
Standard meetings often fail to bridge between complex 5G infrastructure and real-world business value, leaving executive guests disconnected from the technology’s potential; lack of interaction and influence.
Discovery
Active Engagement over Passive Observation: Internal testing showed that C-Suite guests engaged more deeply when they could interact with the narrative. We pivoted from a scripted "guided tour" to an interactive discovery model, allowing executives to drive the conversation based on their specific business pain points; aka listen more.
Sensory Balance in Immersive Spaces: During the 360-degree dome experience, we identified that high-intensity audio-visuals caused cognitive overload. I led the effort to refine the experience, prioritizing narrative clarity over visuals to ensure the core 5G value proposition remained the focus.
Was this the best instrument panel placement?
???
Impact
Transformed a transitional physical space into a high-impact business influence tool, directly increasing stakeholder engagement, and securing long-term projects from executive leadership.
